Cultivating the long-term well-being of people and the planet—one student, one meal at a time.
MCURC is a collaboration of forward-thinking scholars, food service leaders, executive chefs, and administrators for colleges and universities who are accelerating efforts to move people toward healthier, more sustainable, and delicious foods using evidence-based research, education, and innovation.
MCURC leverages the unique position of universities to advance these types of life-long food choices among students—many of whom will be influencers that can impact the world’s food systems—by connecting a diversity of insights from academic researchers, administrators/dining operators, students, nutrition and sustainability managers, and other stakeholders.
In 2012, The Culinary Institute of America (CIA) and Harvard T.H. Chan School of Public Health (HSPH)—Department of Nutrition launched Menus of Change, a groundbreaking initiative to advance better food choices and menu development at the intersection of health, sustainability imperatives, culinary insight, and next-generation business strategy. With the success of the initiative’s annual Menus of Change leadership summits and annual reports, “Charting the Future of Food & the Foodservice Industry,” the CIA and Stanford University launched a complementary initiative in 2014: the Menus of Change University Research Collaborative (MCURC).
The MCURC is a network of over 200 members accelerating innovation, advancing Menus of Change principles, and pioneering research to accelerate efforts to move American consumers—and college/university students, scholars, and staff in particular—toward menus that integrate both health and sustainability imperatives. With representatives from over 63 member colleges and universities in addition to Research Collaborators and ex officio member institutions, the Collaborative brings together key university-based leaders for the first time to work toward this vision: senior university administrators, dining directors, executive chefs, nutritionists and sustainable food program managers, and academic researchers. The Collaborative is both inclusive and extensive in its membership, composed of a diverse mix of perspectives as far as geographic location, size and type of institution (both private and public), fields of study, and types of dining operations.
The purpose of MCURC is to create a culture of sharing and innovation within and among colleges and universities using the Menus of Change principles in their campus dining operations, and to advance a research agenda related to those principles. Members explore critical food issues within university settings and share these educational and research findings with colleagues across the entire food and foodservice industry. The interdisciplinary strengths of the collaborative address the critical roles that culinary arts, menu design, ingredient sources, and restaurant layout can play in fostering these changes.
The Collaborative recognizes that a significant amount of energy for food systems transformation today is being driven by concerned university students and forward-looking faculty and administration, and understands that university food systems hold considerable untapped potential to further catalyze existing efforts.
In short, the MCURC recognizes that, in order to
advance critical food issues, systems-level solutions are required that
integrate academic, business, culinary, and consumer insights. One of the best
ways to advance such thinking is by incubating novel collaborations in
university-wide academic and foodservice settings—and innovative collaboration