The Mushroom Council
The Mushroom Council is the marketing organization that represents all growers of cultivated mushrooms in the U.S., creating demand through education, promotion, and nutrition research.The Council plays a critical role in showcasing how mushrooms can help meet the culinary challenges of today’s marketplace through consumer and industry public relations, foodservice promotion, and new concept development and retail communications.
With the development of The Blend and The Blended Burger Project™, the Council has createda movement in partnership with the James Beard Foundation. It strives to make burgers and other iconic foods better by blending ground meat with chopped mushrooms, creating a popular favorite that is better for guests, better for the planet, and better for flavor. The Blend was developed with support from The Culinary Institute of America's Healthy Menus R&D Collaborative (HMC).For information on the CIA – UC Davis research on the blend, visit this link.
Through The Blend, which has been called “the future of food,” the Council is meeting a number of the guiding principles of Menus of Change, such as more fruits and vegetables and less red meat, as it strives to improve the world’s food systems, the sustainability of the planet, and the health of all consumers.
For more information, please visit www.mushroomsonthemenu.comBack to List of Current Sponsors